Ivanka Trump, a successful business woman, very classy with impeccable taste, and a big heart. What’s not to like? She’s been under scrutiny since her father first started his campaign for president and it’s just gotten worse since he won the election. Should she be punished by the media and the left because of their hate for her father? Or should they try to embrace her as an ally, because of the major influence she has on her dad? I think it’s the latter.
Ivanka has already been in her father’s ear about continuing former President Obama’s LGBT Rights Executive Order. (President Donald J. Trump Will Continue to Enforce Executive Order Protecting the Rights of the LGBTQ Community in the Workplace) She also helped organize a meeting this week, with the President, Prime Minister of Canada and some very power successful women to address some of the women’s right issues that have been a concern of the left recently, Canada-United States Council for Advancement of Women Entrepreneurs.
Ms. Trump could have a very powerful impact on the direction of President Trump’s Administration. The President has already said that she always encourages him to ‘do the right thing.’ Her guidance, and caring heart may be just what us women need in the White House. I would suggest we try and “make nice” with her.
It’s a VERY popular theory, and many consider it fact, that President Donald J. Trump’s daughter Ivanka Trump’s brand has been dropped by many retailers, because of a sales decrease. However, if you do a little digging that might not be the whole story.
As Online Boycott Grows Study Shows Millennial Women Stick With Ivanka Trump’s Brand OCT 26, 2016 @ 08:00 AM -via Forbes
Each woman surveyed was asked: “In light of Ivanka Trump’s involvement with the Trump campaign for president, how likely would you be to consider buying her line of shoes or clothing?”
They responded as follows:
Extremely Likely 18%
Very Likely 33%
Somewhat Likely 32%
Not Very Likely 11%
Not At All Likely 6%
Meanwhile, a campaign calling for a boycott of all things Trump, including Ivanka’s apparel and shoe lines, has been gathering social media steam.
Inside Ivanka, Inc: $100M Apparel Sales, And A Bid To Move Some Manufacturing Back From China 7/21/2016 @ 12:24PM -via Forbes
The company doesn’t include a breakdown of revenues by brand in its financial filings, but its 2016 annual report notes a $29.4 million increase in sales of Ivanka Trump’s fashion line from the year before.
Most articles paint a dreary picture of a decline in sale at Nordstrom’s and several other companies. They are mostly copy paste articles that use almost the same exact language. I see that kind of thing a lot. Many news sources will pick up the same story and they will basically copy/paste it and then it ends up coming from 10 different places. (But no matter how many pick up the story and publish it, that doesn’t make it true. That is why finding the truth is so hard these days.)
There are reports of a significant gains in sales at stores such as Macy’s and Bloomingdale’s. There is also information from the brand itself claiming to have a significant rise in overall sales.
Sales Of Ivanka Trump’s Clothing Line Declined In 2016 February 11, 2017 -via Opposing Views
Nordstrom saw $14.3 million in sales in the fiscal year that ended in January, down from $20.9 million the year before.
Nordstrom is not the only store in which sales of Ivanka Trump’s products are down, according to CNBC. An analysis of email receipts by Slice Intelligence reveals sales of Ivanka’s line are down in a number of online stores, most notably following the 2016 presidential election. Online sales of her products fell 26 percent in January 2017 from January 2016.
Ivanka’s line did see sales growth in a handful of retailers. Online sales from Macy’s grew 30 percent, while sales from Bloomingdales.com grew 9 percent in the fourth quarter. However, growth was still slower this fiscal year compared to the previous year.
Ivanka Trump’s brand takes another hit– via kdvr 2-12-2017
Rosemary Young, senior director of marketing at Ivanka Trump, told CNNMoney last week that the brand was growing and experienced “significant year-over-year revenue growth in 2016.”
“We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains,” Young said.
Retailers like Bloomingdale’s, Amazon, Lord & Taylor, Macy’s and Zappos all still carry Ivanka Trump products.
Ivanka Trump has taken a leave of absence from her namesake company since her father won the presidency. She has no formal role in the administration but is expected to have a voice on issues such as women’s empowerment and child care.
Ivanka Trump’s Brand Says Nordstrom Hasn’t Dropped Them Things are getting messy. FEB 4, 2017 6:30PM EST –via Teen Vogue
… Ivanka Trump brand is refuting the claims made by Nordstrom. On Friday, a spokesperson told Refinery29 that they were still in business together, but their merchandise has simply been moved to in-store only. “Nordstrom ordered both apparel and shoes for the spring, and followed through with the orders on the apparel,” the Ivanka Trump brand claims. “They canceled the shoe order, kept the apparel order and moved the apparel from online into stores. It’s there.”
Nordstrom is still admit about their reasoning for dropping the line saying it’s because a drop in sales, but according to this article:
… a source that claims to be near to the first daughter told Refinery29 that wasn’t the case with Nordstrom. “They couldn’t handle the political pressure, someone new came in, and there was a change in the attitude toward the brand,” they told the website.
“I learned a long time ago that I can’t control the opinions of others or what they project on me. All I can do is live my life, and I’ve tried to do that,” she tells me a few minutes into our interview. It’s a classic Ivanka statement, as if to say, I’m perfectly clear about who I am; it’s not my fault what other people decide to think. It’s easy to understand why she feels that way, and why Ivanka—always poised, always on message—seems to work so hard to keep her image under control.
…Net sales of just the clothing arm of the company were up $11.8 million during the first 6 months of 2016 compared to the first 6 months of 2015 as it sold its products online and at department stores, according to public filings from one of Ivanka Trump’s major licensing and manufacturing partners. Forbes reported that Ivanka’s clothing line generated $100 million in revenue last year, and sales were up $29.4 million from the previous fiscal year. The private company will not confirm specific sales figures, but do say their sales went up 37% last year, and that the growth rate has held pretty steady this year. And the website’s traffic is up 50% over last year, thanks in large part to Ivanka’s heightened public profile.
Is Ivanka Trump’s brand losing its bling? –– via Fox 6 Now and http://www.nbc-2.com/story/34460378/is-ivanka-trumps-brand-losing-its-bling -NBC 2
The brand would tell you “no.” A spokesperson for the first daughter’s fashion label said Wednesday that the brand’s overall sales were up 21% in 2016 compared to the prior year.
… plenty of retailers that are still carrying the brand. A spokesperson said over 800 retailers — including Bloomingdale’s, Amazon, Lord & Taylor, Macy’s and Zappos — all carry Ivanka Trump products.
Even with all these reports of significant rises in income for the Ivanka Trump Company, Nordstrom’s continues to insist that they are discontinuing the brand because of a decrease in sales. However, there is an email from Nordstrom’s sent to their employees floating around, that was allegedly sent two days before their announcement of their decision to quit offering the Ivanka Trump Brand.
…two days before Nordstrom dropped Ivanka’s line, the company’s three presidents sent an email to all company staff criticizing President Donald Trump’s controversial travel ban, Daily Mail reports.
The email, obtained by the Seattle-based newspaper “The Stranger,” said,
We literally have thousands of employees who are first and second generation immigrants.
Every one of your unique qualities brings a richness that allows us to better reflect and serve the multicultural communities we’re a part of and ultimately makes us a better company.
We are a better place with you here, no doubt about it.
It’s important that we reiterate our values to all of you and make it clear that we support each of our employees. We will continue to value diversity, inclusion, respect, and you can count on that. (the full email can be read here)
But, in reality, the brand wasn’t performing badly. Nordstrom’s came under political fire from a series of hardcore anti-Trump activists, according to People Magazine.
There are both boycotts of Ivanka Trump’s Brand and Boycotts of the stores that have dropped it.
#BoycottNordstrom Swings From Left To Right After Ivanka Trump Drop – via Investor’s Business Daily 2/03/2017
It was not too long ago that #BoycottNordstrom had a different audience, however, many of whom were concerned about the Trump family’s potential business conflicts of interest….
Grab Your Wallet has been vocal in trying to get shoppers to boycott stores that carry Trump-affiliated merchandise.
Nordstrom shares rose 0.9% to 43.90 in the stock market today, (2-3-17) well off intraday highs of 46.09 as the stock tries to break a downtrend going back to early December.
Macy’s rose 6.5% Friday on continued buyout buzz, after advancing 5.2% on Thursday. Amazon slid 3.5% after reporting weaker-than-expected sales and revenue guidance late Thursday.
So what is it? Is Ivanka Trump Brand sales up overall and only down at a handful of stores?
Or is someone on either side fudging the real story? It’s hard to tell. Because of my own personal experience with trusting the mainstream press; I can’t help but question the dozens of articles that are basically copied and pasted over and over from news source to news source that state a negative bias against the Trump name.
President Trump and his Councilor Kellyanne Conway have been under duress for sticking up for Ivanka and stating that she has been treated unfairly by the retailers that have dropped her brand and by the media. Critics are saying that they are using their political positions to further Ms. Ivanka’s success. (Which is unlawful.)
Here’s How Ivanka Trump Responded to Women Boycotting Her Clothing Line October 27, 2016 11:02 a.m – via NY Mag
“Well, the beauty of America is people can do what they like, but I prefer to talk to the millions, tens of millions of American women who are inspired by the brand and the message that I’ve created,” Ivanka said.
She went on to say that her “advocacy of women” started long before the presidential campaign began. “I never politicized that message,” Ivanka added. “People who are seeking to politicize it because they may disagree with the politics of my father, there’s nothing I can do to change that.”
There has been controversy in the past year over a few instances when Ivanka wore her own accessories and apparel on TV for her father’s interview with 60 minutes and Republicans National Convention.
Ivanka Trump’s Company Scrambles Over ’60 Minutes’ Bracelet Criticism -via NBC NOV 15 2016, 1:25 PM ET
A “fashion alert” was initially sent to journalists on Monday by Monica Marder, vice president of sales for Ivanka Trump Fine Jewelry. It promoted Ivanka Trump as wearing “her favorite bangle from the Metropolis Collection” on the CBS News show. The bracelet costs $8,800 to $10,800. “Please share this with your clients…” the email said.
….The interview was not the first time Ivanka Trump used her father’s political spotlight to highlight her brand. In July, the former model marketed a blush pink sheath dress she wore at the Republican National Convention. The dress, which retailed at a more affordable $138, quickly sold out.
This past week both President Donald J. Trump, and Kelley Anne Conway, stuck up for Ms. Ivanka and were criticized for breaking the law. It’s illegal to use your political office to promote yourself or friends for profit. Which is a valid law and makes perfect sense. Many in the past have gotten away with doing this though.
The same news sources that were telling me just weeks ago about girl power and striving to be successful women for equality are now very anti-Ivanka Trump. The same news sources that were just telling me that ‘us’ women have to stick together and stick up for each other, are now tearing down one of the most successful women in our country. Not because of something she did wrong, but because of who her dad is, and they don’t like him.
Now hypothetically, what if we were talking about Chelsea Clinton? Say, she has a successful fashion brand, while her father is president. The same father who was caught in many unfavorable acts against women. Not just talk and not just one but many. If the same thing was happening to her right now, how would the woman from “the left” be acting?
Ivanka Trump has focused on empowering women to be successful. She even markets her brand as a celebration of women.
http://ivankatrump.com/about/ –via her website
It’s a celebration of women working at all aspects of their lives. Women who transition between their various roles in professional and personal capacities: building careers, raising children, nurturing relationships and pursuing passions.
For instance former President Barack Obama plugged Blackberry at the beginning of his presidency. Some may argue that it wasn’t for his personal gain, however do you know for positive sure that he hasn’t any ties, has never had any ties or friends with ties to that company? I don’t.
Reflections on the Greatest Free Product Endorsement Ever 11/08/2012 @ 9:28AM -via Forbes
January 7, 2009, days before his inauguration and in the face of having to give up his personal phone for security reasons as his predecessors had done, the President-elect said, “I’m still clinging to my BlackBerry. They’re going to pry it out of my hands.” This was a product that was of such great use to him, and represented his connection to the life he was leaving, that he would force his Executive Office of the President (EOP) to change protocol so that he could keep his cherished device. This is the sort of endorsement that companies dream about.
Samsung, selfies and the branding of Barack Obama April 3, 2014 -via Washington Post
During a concession speech in April 2008, Obama spoke in front of a crowd that included someone in an Abercrombie & Fitch shirt. The FITCH part of the shirt was very visible. The company’s spokesperson told the New York Post, “Thanks to the Obama campaign for the great product placement. We wish we had thought of it.”
First Ladies Have Often Made Use Of Their ‘Brands’ Friday, February 10, 2017 -via Valley News
Roosevelt showed up in print and television commercials endorsing bread products, margarine and even the burgeoning airline industry. The latter featured a portrait of Roosevelt seated on a plane, serenely knitting above this quote: “I never cease to marvel at the airplane.” Roosevelt was surprised at her ability to push products, historians recalled, but in the years since the selling power of first ladies has been well documented.
Their position is unsalaried and the work is unofficial, but presidents’ wives have used their platforms to promote worthy causes, promote their husbands — and, sometimes, promote themselves….
…Jimmy Carter’s younger brother Billy, who gained celebrity for his boozy, good-ol’ boy likability. In the late 1970s, he endorsed a product called Billy Beer. The cans read: “Brewed expressly for and with the personal approval of one of America’s all-time Great Beer Drinkers — Billy Carter.”
Former First Lady Michelle Obama isn’t innocent of promoting friends either. Read on to her own quote about being happy to give designers a “boost.”
Like Conway, Michelle Obama boasted about ‘boosting’ sale of designers
By EMILY JASHINSKY (@EMILYJASHINSKY) •2/9/17 – via Washington Examiner
In an interview with Vogue, First Lady Michelle Obama explicitly acknowledged that one of the questions she considered when choosing fashion designers was, “Can I give them a boost?”
According to Vogue, Obama remarked, “There are definitely designers that I love, people I love to work with. And who they are as people matters. Are they good people? Do they treat their staff well? Do they treat my staff well? Are they young? Can I give them a boost?”
The implication here, of course, is that Michelle Obama deliberately exploited her position as first lady to “boost” the sales of private businesses.
There are more instances where these sorts of things have happened and I don’t remember anyone making such a mountain out of it. I’m not saying that it’s right to or it’s legal to use your political platform to make money or make money for family or friends. There is clearly a law saying that is illegal. All I’m saying is that it’s not anything new. Why is it a bigger deal when the Trump Administration has done this, rather than the people that have done it in the past? Shouldn’t we hold all persons to the same standards? If the laws aren’t enforced for everyone, only a select few, that is just unethical.
Women around the globe should be very happy that Ivanka Trump is in the White House, especially the women of America and those who aren’t fans of her father. She has a very good and strong influence on him. She’s ambitious, successful and she cares about women’s rights; everyone’s rights. With her in her father’s ear he will always advocate for women, because he will never want to let “his little girl” down.